Google offers to test a 1080p mode on YouTube with better image quality. This mode is for YouTube Premium subscribers only.
By adding more and more ads to its YouTube video service, Google is clearly trying to push users to the YouTube Premium subscription. The company regularly adds other subscriber benefits to the service.
As several internet users have pointed it out, Google would now have an idea that will probably get a lot of talk: reserving better video quality for subscribers.
Pay to remove compression
have in fact discovered a new “1080p Premium” option in the menu that allows you to choose the quality of a video. The option indicates that it is an improvement of the bit rate. THE bit rate refers to the amount of data in the video for each second. In other words, it is a marker of video compression. More the bit rate high, the better the video will be, but the more demanding it will be on your internet connection.
Obviously, this new quality mode is reserved for YouTube Premium subscribers. Increasing video quality is especially in demand in the gaming industry, where gameplay footage in a game can easily be ruined by overly aggressive compression.
The addition of a 1080p Premium mode will not fail to rekindle the debate over a two-speed YouTube between the service’s free users, who still watch ads and thus pay Google, and Premium users.
You may wonder if Google will continue after this step. Could the 1440p, 4K, 60 fps or 360 modes also move to the Premium plan in the long term? The idea had already caught on. For the company, it is undoubtedly a matter of rationalizing the storage and computing costs caused by the gradual improvement of the quality of the videos on its platform.