Nearly a month later, Tesla’s incredible price drop is still having an impact. Now it’s Nissan’s turn to lower the price of its Ariya in China. This means that the electric SUV loses more than the equivalent of 8,000 euros.
It’s been more than a month since Tesla slashed the prices of its Model 3 and Model Y to $13,000 in just a few hours. An incredible drop for the brand, which is used to playing yo-yo with the prices of its cars and has struggled to sell its stocks in China. So much so that a real price war has started, in which more and more manufacturers are involved.
A sharp drop
This is particularly the case with Nissan. The company had not yet spoken, unlike several manufacturers such as Renault, Volkswagen or Fisker, which refuse to lower their prices. But now she decided to act. As the Chinese site explains It’s homeindeed, the Japanese manufacturer has in turn lowered the price of its Ariya.
THE Electric SUV thus fell 60,000 yuan, which corresponds to 8,178 euros according to the current exchange rate. A hell of a drop, which then makes it accessible from 224,800 yuan, or about 30,641 euros. But be careful, because this discount is only for China market. In France, as a reminder, it starts from 50,800 euros. He is therefore not eligible for the ecological premium of 5,000 euros.
A price that was subsequently revised upwards, while the SUV cost 46,400 euros at its launch in March 2022, three years after the unveiling of the concept of the same name at the Tokyo Motor Show. He was thus still entitled to government aid, which could soon be withdrawn for vehicles not assembled in Europe. It remains to be seen whether the French division intends to lower prices on the Ariya.
But Nissan isn’t the only brand to discount only in China. This is also the case with Toyota, whose bZ4X lost the equivalent of 4,117 euros at the current exchange rate. The electric SUV starts with us, which benefits from a warranty of up to one million kilometers from 46,900 euros, ecological bonus not deducted. But it has not yet been delivered to France.
A real price war
But Nissan and Toyota aren’t the first manufacturers to respond to Tesla’s price cuts. It was Xpeng who opened the dance and drastically reduced that of its P5 and P7 and its G3 SUV, from 2,700 to 4,900 euros, depending on the model. The Vietnamese company Vinfast then followed suit and announced commercial offers on its models, and in particular on its VF8 with still disappointing autonomy.
Lucid also announced a discount on its Air, but only for customers who opt for the long-term lease offer, while Ford decided to lower the price of its Mustang Mach-E. An amazing strategy, while until then the brand had not planned to lower the price of its cars, but rather toincrease profit.
On the other hand, several manufacturers still refuse to join Tesla’s game, starting with Volkswagen, although the company has announced its intention to design its own powertrain to reduce costs. So it can have a positive impact on the customers. Renault, for its part, has said it does not want to lower the price of its cars in order to maintain its margin, although the brand could do so later by opting for smaller and cheaper batteries.
Chinese brands could also become even more competitive as battery company CATL has launched an offer that allows them to benefit from a fixed price for lithium for three years. An interesting strategy, while the cost price of this material continues to rise. This would allow Asian manufacturers to compete even better with Tesla, which could experience one of the most difficult years in its history in 2023.
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