old customers will have to pay more for their subscription

In August 2022, Molotov announced a price increase for its Premium Molotov Plus subscription. However, these rates only applied to new customers. That will soon no longer be the case. From March 23, 2023, former platform customers will have to pay more for their subscription.

Molotov price increase
Credits: Molotov

During the summer of 2022, we were entitled to several consecutive price increases from the main streaming services on the market. This was the case, for example, with Amazon Prime Video, whose price went from € 49.99 per year to € 69.99 per year. Canal+ also increased its prices for its Canal+ and Disney+ formulas, in particular because of the 20% VAT imposed by Bercy.

In August 2022, the French service Molotov in turn announced a price increase. Indeed, the Premium Molotov Plus offer has been increased to €5.99 per month instead of €3.99. However, the platform had specified that in its press release this new rate schedule only applied to late arrivals. In other words, old subscribers can keep their offer for €3.99 per month.

Old subscribers will also have to pay

Well, guess what, that’s no longer the case. In fact, Molotov begins to warn affected customers about the increase in the price of their formula.The prices of our subscriptions have changed since August 4, 2022. You currently benefit from a rate that is no longer marketed by Molotov (Molotov Plus, € 3.99 per month)”, writes the service.

Therefore, as you can see, Molotov justifies this increase by the fact that the Molotov Plus formula is no longer offered in the catalog. It is not for nothing that it has been replaced by the Molotov Extra offer, which has more or less the same benefits as Molotov Plus, but for a higher price and fixed at € 5.99 per month (without obligation).

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This formula gives subscribers access to more than 80 channels, records their programs in the cloud and watches TV from all over Europe in HD and on 4 screens simultaneously. As the platform specifies in this email, the subscription price will automatically increase to € 5.99 per month from March 23, 2023. She adds that the direct debit date will not be changed and that the subscription remains without obligation and can be canceled at any time via the customer zone.

Ana has been with businesscraze for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesscraze team, Ana seeks to understand an audience before creating memorable, persuasive copy.