the giant is closing its smart supermarkets in the United States

Amazon has just confirmed the closure of 8 Amazon Go stores in the United States. With this new type of store, customers could do their own shopping without having to go to the checkout.

Amazon Go closes
Credit: 123RF

Don’t forget that in 2018, the global leader in e-commerce Amazon surprised us by launching a new kind of sales space: Amazon Go. These shops are nothing like a classic mini market, because they don’t have cash registers.

The principle is as follows: customers scan their smartphone on terminals at the entrance of the store. Their means of payment is then registered. Then they just have to do their shopping. Every Amazon Go is equipped with an armada of sensors and cameras who film and list items made by customers.

Amazon Go closes
Credits: Wikimedia

Once his purchases have been completed, the customer only has to leave the establishment are automatically written off. Amazon has refined the Amazon Go formula in recent years, including testing fingerprint payment in 2021.

But as you may know, Amazon has been going through a complicated period in recent months. After a loss of no less than $ 1 trillion on the stock market in November 2022, the American giant has confirmed the layoff of more than 10,000 employees. And in this context of crisis, Amazon Go stores will not be spared.

Amazon Go closes
Credit: 123RF

Eight Amazon Go stores are closing in the United States

Because, Amazon has just confirmed the closure of eight Amazon Go stores in the United States, including two in Seattle for security reasons. This is the latest measure from the company phasing out some of its physical retail activities.Like any brick-and-mortar retailer, we periodically review our store portfolio and make optimization decisions along the way.” an Amazon spokesperson said in a statement.

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In January 2023, Amazon’s current CEO, Andy Jassy, ​​announced that Amazon Stores, the group’s retail division, would be affected by this massive restructuring plan. This closure for certain Amazon Go stores (there are still about 20 open in the US) comes just a year later. the closure of 68 of the company’s physical stores, under the Amazon 4 Stars, Books and Pop Up brands.

Source : Geekwire

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